In the course Com371: Strategies of Public Relations class, I worked within a group to create a public relations plan for a hypothetical Bike-a-Thon Event for the Mercer County Boys and Girls Club. This event was designed in order to assist in fundraising bicycles to donate to the Club, and raise awareness for the Club in general. You can also see the Media Kit and press releases our group created to advertise for the Bike-a-Thon event by clicking the link below.
Media Kit and press releases
In the course Com 310: Theories of Persuasion class, I targeted a specific health problem and created a campaign using the persuasion theories we learned. In my paper titled Teen Dating Violence, I analyzed the consequences of adolescent physical, sexual, and emotional abuse and created a brochure and magazine ad that would persuade my target audience to end this violence. Both the brochure and ad can be seen by clicking the links below.
In the course MKT 201: Introduction to Marketing, the midterm exam consisted of three questions that analyzed what it takes for an organization to develop its company strategy, market new products, and reach the targeted customer base. To view my answers, please click on the link below.
